Sony 50″ X90J

Sony 50″ X90J | BRAVIA XR | Full Array LED | 4K Ultra HD | High Dynamic Range (HDR) | Smart TV (Google TV)
X90J Series
 
  • Zones of LEDs lit or dimmed independently for realistic brightness and shadow detail
  • Cognitive Processor XR™ understands how humans see and hear for true immersion
  • Sound positioning tweeters turn any sound immersive
  • Minimalist design with narrow bezel for less distractions

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Description

Features

Image of bird showing 4K picture detail

XR Picture

Enjoy deep, natural, beautiful pictures from any angle with minimal light reflection. Our revolutionary processor uses human perspective analysis to cross analyse and optimise hundreds of thousands of elements in the blink of an eye. Combined with our Full Array LED panel, this technology delivers ultra realistic pictures full of lifelike contrast.

 

 

 

Detail of flowers showing subtle shades and hues in the petals

XR Colour

See colours that are natural and beautiful to the human eye. The Cognitive Processor XR enables our unique display to access a wider palette and reproduce each colour with the subtle differences seen in the real world. With extended hue and saturation, vivid shades and realistic texture can be seen in the flowers. Even pale colours look realistic.

 

 

 

Image showing natural colours with XR Triluminos PRO™

XR Triluminos Pro™

Powered by our Cognitive Processor XR, this TV reproduces colour in a way that humans find beautiful. See a wider palette of colours with an enhanced range of hue and saturation, allowing natural shades and precise details to be seen, even in dark scenes.

 

 

 

Images on screen showing extreme contrast and real life depth

XR Contrast

Feel breathtaking contrast, just as in real life. Our Cognitive Processor XR cross analyses data, enhancing pictures in the same way that the human eye focuses for real life colour and depth. With XR Contrast booster, bright areas are brighter and dark areas darker – no more details overwhelmed by shadow or lost in blown-out highlights.

 

 

 

XR Contrast Booster 5 logo

XR Contrast Booster 5

By precisely balancing light output across the screen, dimming some areas and boosting others, XR Contrast Booster adjusts brightness for higher peaks in glare and deeper blacks in shadow. As bright areas are brighter and dark areas darker, scenes look more real with extra depth and detail.

 

 

 

Images of ultra detailed mountain flowers with XR HDR Remaster

XR HDR Remaster

With XR HDR Remaster, this TV can detect each object on screen, analyse its colour and adjust contrast for even more realistic pictures. Object-based processing, powered by BRAVIA XR, takes precision to a whole new level by adding adjustment of hue, saturation, brightness, motion vector, bandwidth and more. The result is exceptionally real scenes with greater depth, lifelike textures and natural colours.

 

 

Image of fox showing 4K clarity

XR Clarity

Whatever the content or source, you’ll enjoy entertainment close to 4K

resolution with XR 4K Upscaling. Our Cognitive Processor XR accesses a vast amount of data, intelligently recreating lost textures and detail for real world pictures. See details such as naturally defined animal fur and sharply outlined rock.

 

 

Image of buildings showing benefit of XR 4K Upscaling

XR 4K Upscaling

Powered by our Cognitive Processor XR, this TV takes 2K signals close to true 4K quality for incredibly real and immersive viewing. XR 4K Upscaling accesses and utilises a vast amount of data, analysing patterns in scenes and recreating subtle details.

 

 

 

Close-up of leaf showing detail with 4K XR Super Resolution

4K XR Super Resolution

XR Super Resolution detects individual objects in a picture and reproduces virtually real world textures on screen. Our BRAVIA XR processor precisely analyses and processes data to power 4K pictures with four times the resolution of Full HD to enrich scenes with real world detail and texture.

 

 

 

Image of sunset and sea with 4K XR Smoothing

4K XR Smoothing

XR Smoothing creates smooth, natural 4K pictures as you watch, without the “banding” that can occur on other TVs. Scenes are reproduced with thousands of tones, shades and gradations, making them look incredibly real.

 

 

 

Image of surfer showing blur-free detail in the wave

XR Motion

Watching sports and fast-moving movies just got a whole lot better. Our Cognitive Processor XR with XR Motion Clarity™ cross analyses data to ensure action stays smooth, bright and clear.

 

 

 

Image of snowboarder showing blur-free detail with LED XR X-Motion Clarity™

XR Motion Clarity

On some screens, sports and fast action scenes can seem to go by in a blur. Our latest LED XR Motion Clarity™ technology keeps everything smooth, bright and clear. Each ‘blink’ is individually controlled and its duration optimised, while brightness is boosted when needed, so you won’t miss a thing.

 

 

 

4K/120fps logo

4K/120fps

Get the edge on the competition with BRAVIA. With HDMI2.1 you can get a 120fps frame rate on compatible games, so you’ll have the advantage in shooting, sports and high-performance games with instant on-screen action. You’ll also enjoy ultra-smooth gaming with reduced input lag less than 8.5ms with 4K/120fps and dedicated Game Mode.

 

 

Image of singer at a concert

XR Sound Position

For an audio experience that matches how we sense the world, XR Sound Position brings you the reality of sound behind the picture. With sound positioning tweeters on this BRAVIA XR Full Array LED TV, sound matches precisely with what’s on the screen for a truly immersive experience.

 

 

 

Image of soundwaves from TV with Acoustic Multi-Audio™

Acoustic Multi-Audio™

Our Acoustic Multi-Audio™ includes sound positioning tweeters at the back of the TV that enable sound to follow the action for a truly immersive experience.

 

 

 

Image of musicians playing at a concert

XR Surround

With BRAVIA XR, everything you watch gets the true surround sound treatment. XR Surround creates surround sound from the sides and vertically so you can experience 3D audio without the need for in-ceiling or up-firing speakers.

 

 

 

Detail of multi dimensional sound with 3D Surround Upscaling

3D Surround Upscaling

Our BRAVIA XR signal processing technology enables this TV to reproduce multi dimensional sound for a truly immersive experience. Feel the sound surround you, not only from left and right but also from a vertical dimension. With 3D Surround Upscaling, you can experience the cinematic thrills of latest audio formats such as Dolby Atmos® at home, as well as enjoying vertical surround with content not compatible with Dolby Atmos.

 

 

Google™ TV logo

Google TV

Browse 700,000+ movies and TV episodes from across your streaming services, all in one place and organized into topics and genres based on what interests you.

 

 

 

Voice control logo

Voice Search

Find your favourite content faster than ever using the power of your voice. With Voice Search, there’s no more complicated navigation or tiresome typing – you just have to ask.

 

 

 

Image showing Google Nest Mini in a living room environment

Works with Ok Google

Connect to a Google Assistant-enabled device for hands-free control of your Sony TV. You can find and cast your favourite videos to your Sony TV, all with just your voice. Just start with, “Ok Google.”

 

 

 

Image showing movie screen with smartphone

Works with Apple AirPlay / Apple HomeKit

With Apple AirPlay, you can stream video and audio to your television right from your iPhone, iPad, or Mac. Watch movies and shows from Apple TV app, your favourite apps, or even Safari. Share your photos with everyone in the room.

 

 

 

Chromecast built-in logo

Chromecast built-in

Chromecast lets you cast your favourite videos, games and apps from your mobile device, in full quality, to your Chromecast built in TV. Just one tap of the Cast button on your Android or iOS screen is all you need to supersize the things you love. Cast your content then continue browsing on your phone or tablet.

 

 

 

Image of connected devices controlled by Smart Remote

Smart Remote

All your connected devices can be controlled with our smart commander. One button access to video on demand services brings shows and movies into your room in seconds.

 

 

 

Close-up image of Flush Surface design

Flush Surface design

As the bezel is extremely narrow, your eyes naturally focus on the picture, not what’s around it.

 

 

 

 

Image showing 2-way multi-position stand

2-way multi-position stand

A versatile 2-way stand gives you the choice of a standard setting that focuses you on the picture or a narrow setting for smaller shelves.

 

 

 

Image of living room scene showing Living Decor concept

Living Decor

Our Living Decor turns your TV into an essential part of your living space with on screen artwork, personal photos, screensaver themes and clock functions.

 

 

 

Image of screen showing benefit of Light Sensor

Light Sensor

On conventional TVs, brightness stays the same regardless of light in a room, resulting in pictures that are too dark or bright. This TV includes a light sensor that optimises picture brightness to room conditions, boosting brightness in light rooms and reducing it in dark ones so you get the perfect view.

 

 

 

Acoustic Auto Calibration logo

Acoustic Auto Calibration

No matter where you’re sitting, this TV detects your position and optimises sound so you’ll enjoy the same sound quality as if you’re sitting right in front of the TV. Sound can change depending on your room environment. Curtains, for example, absorb sound while objects in front of the TV can disturb the passage of sound, compromising the quality of what you hear. This TV detects objects and reproduces sound that’s enhanced and optimised to your room.

 

 

Netflix Calibrated Mode logo

Netflix Calibrated Mode

This mode was specially developed to enjoy Netflix originals and reproduce the same picture quality on a TV as on a studio evaluation master. With Netflix Calibrated Mode, the creator’s vision and intent is faithfully preserved.

 

 

 

IMAX Enhanced logo

IMAX Enhanced

This Sony 4K smart TV is IMAX Enhanced certified, meaning it’s optimized for high-fidelity picture and sound. Enjoy a more immersive at-home entertainment experience with IMAX Enhanced picture mode, which takes full advantage of all IMAX Enhanced remastered content.

 

 

 

Dolby Vision® and Dolby Atmos® logo

Dolby Vision® and Dolby Atmos®

Enjoy cinematic thrills at home. Dolby Vision® brings scenes vividly to life for authentic viewing, while Dolby Atmos® fills the room with immersive surround sound.

 

 

 

Image showing movie available in BRAVIA CORE™

BRAVIA CORE™

A huge number of movies are included and waiting for you. With BRAVIA XR technology, Pure Stream and IMAX Enhanced, everything you watch is delivered with stunning visuals and expressive sound quality.

 

 

 

Picture of X90J | BRAVIA XR | Full Array LED | 4K Ultra HD | High Dynamic Range (HDR) | Smart TV (Google TV)

Bluetooth connectivity

Connect BLUETOOTH® compatible devices to your TV for easy wire free entertainment. Pair your Bluetooth headphones or earphones with BRAVIA and enjoy TV shows and music in your favourite place – without any disturbances or interruptions.

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