Sony A90J Master Series

2,999.003,999.00

A90J | BRAVIA XR | MASTER Series| OLED | 4K Ultra HD | High Dynamic Range (HDR) | Smart TV (Google TV)
A90J Series
 
  • OLED delivers unprecedented black, contrast and colour
  • Cognitive Processor XR™ understands how humans see and hear for true immersion
  • Screen speaker with Processor XR turns any sound immersive
  • Multi-position stand for versatile TV placement

 

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Description

 

   Award Winner

What Hi-Fi 5 Stars award logo for BRAVIA 55A90J                  HDTVtest Highly Recommended Best in Class logo for BRAVIA 55A90JHDTVtest Best of CES 2021 logo for BRAVIA 83A90J
                    “Simply one of the best TVs we’ve tested”                                      “Most impactful HDR I’ve seen from an OLED TV”                                        Best of CES 2021

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World’s first cognitive intelligence TV

Our BRAVIA XR™ TV takes vision and sound to the next level with the ingenious Cognitive Processor XR. It understands how humans see and hear, providing a whole new experience that immerses you completely in the scene.

Revolutionary OLED pictures, as perceived by the human eye

Enjoy breathtaking contrast on our best ever OLED with pictures that feel deep, natural and real. Its revolutionary processor uses human perspective analysis to cross analyse and optimise hundreds of thousands of elements in the blink of an eye. Paired with our unique OLED panel, this technology delivers pure blacks and our brightest ever pictures.

Turn any sound into a truly immersive experience

Advanced screen speaker technology with our Cognitive Processor XR turns any sound source into an immersive sound experience. Hear sound more clearly and accurately, whatever you’re watching. Enjoy entertainment in a whole new way with sound and picture in perfect harmony.

Thousands of movies and shows, at the sound of your voice

Use your voice to quickly find what you want to watch. Find a specific title just by saying it. Or search more broadly for commendations by saying “show me sci-fi adventure TV shows.”

Recycle. Renew. Reduce.

 BRAVIA XR TVs are not only designed to be stylish but also with the environment in mind. Up to 40% of sustainable material is used in the rear covers of our large screen models.

XR Picture

Cityscape showing extreme contrast and real life depth

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Feel real life depth with ultimate blacks and our brightest ever OLED pictures

Our Cognitive Processor XR cross analyses data, enhancing pictures in the same way that the human eye focuses for real life colour and depth. With XR OLED Contrast Pro, brightness is adjusted for higher peaks in glare and deeper blacks in shadow – no more details overwhelmed by shadow or lost in blown-out highlights.

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Detail of flowers showing subtle shades and hues in the petals

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A wide palette of naturally beautiful colours

See colours that are natural and beautiful to the human eye. The Cognitive Processor XR enables our unique display to access a wider palette and reproduce each colour with the subtle differences seen in the real world. With extended hue and saturation, vivid shades and realistic texture can be seen in the flowers. Even pale colours look realistic.

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XR Clarity logo

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XR Sound

Image of singer at a concert

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The screen is the speaker, sound perfectly matches action

For an audio experience that matches how we sense the world, XR Sound Position brings you the reality of sound behind the picture. As the screen is the speaker on this BRAVIA XR 4K OLED TV, sound matches precisely with what’s on the screen for a truly immersive experience.

Living room scene showing surround sound effect with XR Surround

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All your entertainment upscaled to 3D surround sound

With BRAVIA XR, everything you watch gets the true surround sound treatment. XR Surround creates surround sound from the sides and vertically so you can experience 3D audio without the need for in-ceiling or up-firing speakers.

XR Surround logo

Woman in busy street scene showing how Voice Zoom 2 makes speech easier to hear

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Voice Zoom™ 2 enhances voices for clearer dialogue

Hear TV dialogue more clearly without turning up the volume. Even if speech is difficult to hear, Voice Zoom 2 detects the type of voice, analyses it and enhances its clarity.

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Smart TV Features

Image showing content cast from smartphone to TV

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Supersize your smartphone favourites

Quickly and easily enjoy your favourite videos, photos, games and more from your iOS or Android devices on the big screen.

 

Image showing how all connected devices can be controlled using one smart remote

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Control all your devices with one smart remote

All your connected devices can be controlled with our smart commander. One button access to video on demand services brings shows and movies into your room in seconds.

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Design

Beautifully designed for an immersive viewing experience

Our minimalist One Slate design with seamless edge bezel embraces the screen in a single pane of glass that’s naturally elegant and keeps you focused on the picture. This is a TV that looks and sounds beautiful, whether on a stand or mounted on a wall.

Image showing 3-way multi-position stand

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SONY

Prestige 3-way multi-position stand, versatile for any TV positioning

A 3-way multi-position stand gives you the choice of a standard setting that focuses you on the picture, narrow setting for smaller shelves and soundbar setting for ideal positioning of your sound system.

 

 

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Close-up image of Seamless Edge design
Rear image of TV showing cable management
Detail of brushed aluminium remote with backlight

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SONY

Beautiful Seamless Edge—less bezel, more picture                        Clutter-free, all-round beauty                                   Premium brushed aluminium remote with backlight

With its frameless design, this TV has a seamless and                            Cable holders keep wires neatly hidden so your                            The premium design remote in brushed aluminium

sophisticated look that minimises distractions,                                        television stays free of clutter and looks good from                      with hairline finish feels good in the hand and is

focusing your eyes on what’s important – the picture.                             the front, the sides and the back.                                                    visible in the dark.

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Supreme pictures and sound, whatever the environment

Sit back and enjoy an enthralling viewing experience. Our unique ambient optimisation technology with light and colour sensors automatically adjusts picture and sound to your environment.

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Enjoy studio quality entertainment, as the creator intended

With a range of technologies that preserve the creators intent including Netflix Calibrated Mode, IMAX Enhanced and Dolby Vision®, this TV reproduces all the drama and excitement of the director’s imagination. And as it’s Calman Ready, creators can even use it during production edits.

Additional information

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